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Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. 19. Increased information needs can be handled. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. Evaluate the effectiveness of your campaign. One that is completely out of reach is de-motivating. Consider your resources and your role in ICS. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Blogs are Web sites that allow you to engage in a conversation with readers. Sound bite B. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. A Federal structure designed for large-scale, multijurisdictional incidents B. . Blogs are a good tool to use to communicate with your audience. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. First name. D. seek media release approval from the Communication Unit Leader., 24. Creates a positive impression of your organization. A good overview of ICS is provided in the independent study . Once you have identified your goal, write it down! Access to the scene for information and images. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 %PDF-1.6 % Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Provide information and updates in a timely manner. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. You need to write to your audience. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. FEMA IS 29.A Answers - Public Information Officer - FEMACourses Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. C. is presented as a bad example of public information management. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. 50% C. 25% D. 5%, 9. The process for ensuring that a public information message was accurately conveyed is typically called: A. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. Your media list should be current, complete, and tailored to your organization. Time is a crucial element in any public awareness campaign. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. NIMS Description of the PIOs Responsibilities. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . Include information on evolving media contacts, instructions, and resources. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). You cant manage who shows up but you can and should manage contact with the site. Responds to the media while respecting restrictions on the release of sensitive information. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. B. is not bound by public record laws. D. Identify opportunities for public awareness campaigns. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Television is the main source of news for Americans. Many Web sites include a blog as part of the site. FEMA IS-29: Public Information Officer Awareness Answers. Identify the purpose of what you are writing and start with the main message. That you will get them information and be back to brief themand then do so. %PDF-1.6 % News releases should adhere to the Associated Press (AP) Stylebook. (Unit 2), Describe the types of written products used in public information activities. Evaluation is crucial for judging the effectiveness of a public awareness campaign. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Public Information Officers | Indian Affairs - Native Americans in the A public awareness campaign is a vehicle you can use to get your message out about being prepared. (Unit 5). In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. Allows access to one media representative from television, radio, print, and Internet to a restricted area. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. When a newsworthy incident occurs, the media will be there, whether youve invited them or not! Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. 1955 0 obj <>stream At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. When preparing written products, it is important that your message is understood. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. Be accessible and return calls and emails promptly. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. IS-0029.a Public Information Officer Awareness What is the community sentiment toward your organization or the issue? PDF Public Information Officer - FEMA Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. This course can provide a basic understanding of the PIO function for those new to the position. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Doug Miser. Determine who your audience is, what they need to know, and what they already know. Use jargon to communicate with your target audience B. Click on a program for additional information. Public information can help people make the right decision at the right time. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. B. cause the intended audience to act on requests in the message. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). People use technology to tell others that they are okay. Uses correct grammar and contains no spelling or punctuation errors. ), John enjoys boating, swimming, and to fish. Resident/Non-Resident, Trainer Program, etc. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). Media pools are used to restrict access to an area due to space limitations or safety issues. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. Admissions Fax: (301) 447-1658, Independent Study Program Switchboard: (301) 447-1000 The Mayors Office developed an outreach campaign known as Red Stick Ready. Social marketing is the use of commercial marketing principles to: A. What is happening in other areas? Participants will benefit from participating in entry-level incident command system training prior to taking this course. PIOs must possess good oral communication skills because they will need to present critical information and prepare other people to speak: More information on speaking and preparing speakers is presented in Lesson 3. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. (For example: The suspicious package was the size of a laptop computer. Promote government programs and activities B. B. * The social media links provided are for reference only. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Supporting information can be described as: A. The message should be: How will you get the message to your audience? It can be taken alone or before Basic Public Information Officer Training (G290). Check with them to see if the location selected for a media area will allow them to accomplish this connection. Wear your uniform or neat, conservative attire if not in uniform. As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. A goal that makes you stretch is good. It can be taken alone or before Basic Public Information Officer Training (G290). Do not be afraid to put bad news first if that is the message. A PIOs proactive approach to public information enhances credibility in messaging. 0 wA{)K+Xk80538L``V[mvWS|?9U7 Timely updates and corrections to information in evolving incidents. School, 43 Margaret St. . Do you know what to do to protect yourself and your family? Recall preparation techniques that contribute to a successful media interview. Contact local, tribal, territorial, and State press associations to obtain media lists. Lesson 3 introduced the importance of establishing relationships with the media. This course can provide a basic understanding of the PIO function for those new to the position. if you do not have a sid, Test questions are scrambled to protect test integrity. Serves in an ICS role 2. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. 3. Establishing relationships with news media representatives by being accessible and prepared. You cantand dont expect them to stay there all of the time. Serves as a press secretary for the Agency Executive or Senior Official during the incident. Campaigns that combine a mix of media are more likely to be effective in influencing people. The most popular social networking sites have groups, which offer chat boards for members. People have a right and a need to know about the risks they face. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. %%EOF Blogs to cover events as they are happening. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. Selects the right tools for the messages. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. How or what can your community learn from these events? The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. Youll be quite surprised at how the elected official mouse makes all the difference with the children. It was absolutely the very best thing we could have done. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. As a PIO, your target audiences include . Establish contact with other agency PIOs. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. Next you need to identifyhowyou will communicate. C. will transfer to a planning position if no media covers an incident. Manages resources including supplies, personnel, and equipment. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. When will you implement your campaign? Simplify complex ideas by using short sentences. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. . Are there warnings or other critical messages to be communicated to the public? A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. 20. The best approach is to meet with school officials early to determine when your program best fits their schedule. Take a zombie apocalypse for example. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. C. Monitors costs related to the incident, and provides . The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. Avoid getting involved in these media disputes. Resource Typing Definition for Response . One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. . IS-29.a - Public Information Officer Awareness | FEMA Emergency Traditional media (print, radio, television).